Sexy Banana - Sustainable Brand Launch

The brand Sexy Banana was created as an outcome for two projects at the Condé Nast College: first the Ethical Issues in Fashion Module and second the Business and Entrepreneurship Module. 

It clearly illustrates my Branding and Graphic Design skills, but also strategic problem solving, as the brand is addressing one of the most important topics in the fashion industry: Sustainability and Ethical Production.

Sexy Banana informs a younger audience about the impact fashion purchases are making to our environment, as well as promotes the use of sustainable fibres within the target audience, Millennials and GenZ. 

In the Business Plan, I showed that the brand could be even within the first year, thanks to clever Social Media Strategies.