Savoir Vivre - Magazine Concept
During the Publishing module, I had the Brief to launch a new magazine title. The outcome had to include a Media Kit, Brand Guidelines and a Business Plan.
I decided to create the luxury-focused magazine, Savoir Vivre, translating to: "knowledge of the world and the ways or usages of polite society", which perfectly sums up the values of the new magazine brand.
It is a quarterly, highly collectable, coffee-table-alike magazine that features travel, fashion, culture and culinary themes alike.
Savoir Vivre
French
nounability to live life well and with intelligent enjoyment, meeting every situation with poise, good manners, and elegance
Media Kit
Editorial Pages
Brand Guide
