NEWNew+Strategy+.jpg

The GQ Bachelor Pad - Yearly Interior and Design Supplement for the Menswear Magazine

During the second year of the Bachelor at the Condé Nast College, students got the opportunity to work closely with a brand to develop a new concept. 

I chose to work with GQ, and after analysing the magazine and the menswear-market, I decided to pitch the GQ Bachelor Pad Supplement. 

A yearly supplement to the glossy magazine, featuring design and interior, trying to fight the stigma of men in interior design and target a new customer group for the media brand.

NEWNew+Strategy+3.jpg
NEWNew+Strategy+5.jpg
NEWNew+Strategy+8.jpg
NEWNew+Strategy+9.jpg
NEWNew+Strategy+10.jpg