BA (Hons) Fashion Communications
Dissertation - 2018

Under the title “Publishing for a new Generation: Changes in the Fashion Media Industry driven by Gen Z” I researched deeply into the current changes, mostly influenced by the very visual and media savvy generation of teenagers and young adults.

The Study was conducted through a excessive online survey, as well as interviews held via Instagram Direct Messaging with fashion media interested Gen Z’ers over the world.

At the end, I gave 6 recommendations for the industry on how to engage this upcoming generation with fashion magazines and other content, which informed my final project - a online video platform for Condé Nast called CNCiné.

I received a Distinction for my work and many compliments on the visually pleasing design and printing as well as the industry focused research questions and recommendations.